Don’tRito

Don’tRito

Web Developer: Zach Blank

CW: Brock Kirby

CW/AD: Matt Nicholson

Copy

I came into the advertising school wanting to be a copywriter, and as I get closer to graduation I don’t want to even be associated with the word “copy”.  Where the hell did that word come from anyway.  I don’t write copy, I write words, ideas, thoughts, stories, characters.  I’m a writer.  Every time someone says anything of relative wit or substance, you don’t tell them what great “copy” it was.  You don’t tell an essayist or poet what brilliant “copy” they write.  

From here on out I say we eliminate the word copy, it’s offense and restrictive.  Body-copy will now be called “details” or “story.”  Never again will someone ask another person for some “copy,” instead they can ask for some writing.  Advertising has changed, it’s time that the “copy” we use to describe it changes as well.

Bar Stamps

I went to an 18 and over bar this weekend, and as protocol for many clubs the bouncer stamped my forearm. This stamp signaled to the bartender that I was indeed 21 years old and could purchase alcohol for the minors without stamps. I appreciated the power this stamp gave me on Saturday. But by tuesday, when I still couldn’t get this fucking thing off of my arm, I started to get pissed. But I don’t believe in staying angry. Instead, I’m just going to use this anger and turn it into profit.

I plan on owning a bar later in life and after my stamp experience I’ve decided on a perfect way to advertise. Instead of giving folks a normal stamp that lingers for only a few days, I’m going to stamp my patrons with henna. A henna logo of my bar. That way, everytime they look at their arm for 3 weeks they’ll be reminded of the wonderful time they had at my bar. Every one who shakes their hand or glances at their arm will also see my bars logo. By my estimations my bar will get 4,217 exposures for every stamp. If a student attends my bar just once a month, it is likely that they will be tatooed with my logo for nearly their entire time in college.

Worst Product Placement Ever

There were many things to laugh at in Vantage Point, the terrible acting, the worthless writing, the hyper-American “vantage point,” if you will.  The funniest thing however, which cracked a chuckle from several other audience members besides myself, was when Dennis Quaid needed a car for a high-speed chase and triangled a Ford Focus.  Now I don’t know about you, but if I was going to steal a car for a high-speed chase, it sure as hell wouldn’t have been that hatchback piece of shit.  I don’t know what Ford was thinking.  How could they possibly think the American viewer would accept a Ford as a likely car to be cruising around Spain.  Maybe it was an attempt to make the car look more eco-friendly or European.  Maybe, there are a ton of Fords over there, and I’m an idiot.  But from my vantage point, Ford should stick to quality product placement like the opening scene of I am Legend.